FROM TABLE Identity

This logo is the central element inFROM TABLE’s visual communications system. 
Through consistent and repetitive use as a signature device and design element in all of FROM TABLEr’s visual communications, the logo becomes a visual shorthand which identifies the Agency and symbolically embodies its activities, achievements and goals.
The logo should never be altered or distorted in any way. It must not be re-drawn, but rather reproduced photographically from reproduction artwork included in this manual.


FROM TABLE Identity
Composition
FROM TABLE Identity

The examples shown below illustrate acceptable uses of the OEF logo­ type in various situations.
White Background
Against a white background the logo­ may be shown in black, orange.
Black or Very Dark Value Background Against a black or very dark color background , the logo should always be shown in white .
Reproduction Art
Other Symbols

This page contains reproduction artwork. This artwork should be used at the tag and labels . Reductions and enlargements will alter the character of the typog­raphy .
For additional supplies of reproduc­tion art, contact the graphics coordi­nator at FROM TABLE Inc. Headquarters.
Typeface - Script

Signerica Fat is the most important family of type in the FROM TABLE Unified Visual Communications System. Gotham Heavy is used in combination with the logotype to form the fundamental elements of identification.
In addition , this typeface can be used in numerous media and in a variety of situations to create a clean and con­ temporary visual program . The cursive san-serif letterforms make it extreme­ly legible, even at very small sizes.
Headings which accompany Signerica Fat text settings are set in Signerica Fat Medium. Incertainsituations Signerica Fat Heavy may be an appropriate alter­native . Headings are set in upper and lower case.
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