GOLDWIN
THE OVERSEAS EXPEDITION FUND Logo

GatheringではTHE NORTH FACEが設立した本気の探検家をサポートするファンド「OVERSEAS EXPEDITION FUND」のビジュアルアイデンティティーをデザインしました。極地を目指すエクスプローラー達をサポートするファンドを表すアイデンティティのモチーフとしてコンパスを採用し、ハイエンドな彼らに相応しいスペック感を表現しています。
This logo is the central element in THE NORTH FACE OVERSEAS EXPEDITION FUND’s visual communications system. Through consistent and repetitive use as a signature device and design element in all of OEF’s visual communications, the logo becomes a visual shorthand which identifies the Agency and symbolically embodies its activities, achievements and goals.
The logo should never be altered or distorted in any way. It must not be re-drawn, but rather reproduced photographically from reproduction artwork included in this manual.
We designed a logo for "OVERSEAS EXPEDITION FUND by THE NORTH FACE"


The OVERSEAS EXPEDITION FUND: Use of Color
The correct color for use in the OEF logo is shown below. OEF blue should be used only when second color is available and appropriate. It is intended to be used only on white or a light value natural color background. OEF  blue should not be used with other bright  saturated colors, or medium and dark value colors, as they will dilute the effectiveness and impact of the OEF blue. Further guidance for the use of the logo in various color situations is contained on the manual.
The examples shown below illustrate acceptable uses of the OEF logo­ type in various situations. White Background Against a white background the logo­ may be shown in OEF blue and black.
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