G O L D W I N

THE OVERSEAS EXPEDITION FUND

IDENTITY DESIGN

GatheringではTHE NORTH FACEが設立した本気の探検家をサポートするファンド「OVERSEAS EXPEDITION FUND」のビジュアルアイデンティティーをデザインしました。極地を目指すエクスプローラー達をサポートするファンドを表すアイデンティティのモチーフとしてコンパスを採用し、ハイエンドな彼らに相応しいスペック感を表現しています。
Gathering designed the visual identity of the fund "OVERSEAS EXPEDITION FUND" supporting the serious explorer established by THE NORTH FACE. Adopting Compass as a motif of identity representing funds that support explorers who are aiming for Poles, they express high-end specs that are suitable for them.


The OVERSEAS EXPEDITION FUND: Use of Color
The correct color for use in the OEF logo is shown below. OEF blue should be used only when second color is available and appropriate. It is intended to be used only on white or a light value natural color background. OEF  blue should not be used with other bright  saturated colors, or medium and dark value colors, as they will dilute the effectiveness and impact of the OEF blue. Further guidance for the use of the logo in various color situations is contained on the manual.
The examples shown below illustrate acceptable uses of the OEF logo­ type in various situations. White Background Against a white background the logo­ may be shown in OEF blue and black.