OVERVIEW
Gatheringでは2009年のブランド設立時よりレディースブランド「Bed&Breakfast」のブランディング、コンサルティング、デザインを担当しています。
"Quality Life"を標榜するブランドコンセプト、そしてブランド名と直結するイメージを持つ「建物」をブランドアイコンとしてロゴをデザインしました。
建物をアイコンにしたロゴは1920〜40年代のホテルやレストランなどでよく使用されていましたが、近年ではあまり使用されていない手法です。今回のブランディングにおいてはクラシックな雰囲気というのは必要ではなかったので、建物をモチーフとしながらも現代的な印象を持ったロゴとなるようにデザインしています。
Bed & Breakfast is a Tokyo based contemporary life style clothing brand which favours classic simplicity, understated detail, precise finishes and minimalist lines, shapes and materials.Gathering recently worked with B&B to develop a visual identity for expanding collection. Built around a customised logotype and a simple print and packaging treatment that uses few but good quality and contrasting paper and print choices, the solution reflects the key aesthetic and design values that run throughout B&B.
BRAND IDENTITY
This logo is the central element in Bed&Breakfast’s visual communications system.
Through consistent and repetitive use as a signature device and design element in all of Bed&Breakfast’s visual communications, the logo becomes a visual shorthand which identifies the Agency and symbolically embodies its activities, achievements and goals.
The logo should never be altered or distorted in any way. It must not be re-drawn, but rather reproduced photographically from reproduction artwork included in this manual
COLOR SCHEME
The correct color for use in the Bed&Breakfast logo is shown below. Bed&Breakfast black should be used only when second color is available and appropriate.
It is intended to be used only on white or a light value color backgroud. black should not be used with other bright saturated colors, or medium and dark value colors, as they will dilute the effectiveness and impact of the black.Further guidance for the use of the logo in various color situations is contained on manual.
The examples shown below illustrate acceptable uses of the Bed&Breakfast logo type in various situations. White Background Against a white background the logo may be shown in B&B colors and black.Black or Very Dark Value Background Against a black or very dark color background , the logo should always be shown in white or gold leaf.
BED & BREAKFAST Secondary use
This symbol is the central element in Bed&Breakfast’s visual communications system.
Through consistent and repetitive use as a signature device and design element in all of Bed&Breakfast’s visual communications, the simbol becomes a visual shorthand which identifies the Agency and symbolically embodies its activities, achievements and goals.The symbol should never be altered or distorted in any way.
It must not be re-drawn, but rather reproduced photographically from reproduction artwork included in this manual.
Reproduction Art Patches and Other Symbols
This page contains reproduction artwork. This artwork should be used at the tag and labels . Reductions and enlargements will alter the character of the typography.
Typeface - Sans Serif Gotham
Gotham is the most important family of type in the B&B Unified Visual Communications System.
Gotham Heavy is used in combination with the logotype to form the fundamental elements of identification.In addition, this typeface can be used in numerous media and in a variety of situations to create a clean and con temporary visual program. The cursive san-serif letterforms make it extremely legible, even at very small sizes.Headings which accompany Gotham medium text settings are set in Gotham Medium.
Incertainsituations Gotham Heavy may be an appropriate alternative . Headings are set in upper and lower case.
