M i l l e t   E d e l w e i s s   H o l d i n g s  ( K o r e a )

C . I .  D e s i g n

This logo is the central element in Millet Edelweiss Holdings(Korea)’s visual communications system. Through consistent and repetitive use as a signature device and design element in all of Millet Edelweiss Holdings’s visual communications, the logo becomes a visual shorthand which identifies the Agency and symbolically embodies its activities, achievements and goals.The logo should never be altered or distorted in any way. It must not be re-drawn, but rather reproduced photographically from reproduction artwork included in this manual.
GatheringではフランスのMILLET等のアウトドアブランドを中心に扱う、韓国に本社を置くMillet Edelweiss Holdingsのコーポレイトアイデンティティをデザインしました。

Millet  Edelweiss Holdings(Korea) C.I. Color scheme
The correct color for use in the Millet Edelweiss Holdings logo is shown below. Millet Edelweiss Holdings black should be used only when second color is available and appropriate. It is intended to be used only on white or a light value natural color background. black should not be used with other bright  saturated colors, or medium and dark value colors, as they will dilute the effectiveness and impact of the black. Further guidance for the use of the logo in various color situations is contained on the manual.
The examples shown below illustrate acceptable uses of the Millet Edelweiss Holdings logo­ type in various situations. White Background Against a white background the logo­ may be shown in Millet Edelweiss Holdings colors and black.